Brand strategy
and identity
I was tasked with creating a new brand identity for The Climate Risk Group that aligned with their sub-brands, and in the process assisted in an exploratory process of defining their brand essence and attributes.
My Role
Branding
Identity Design
UI Design
Client
The Climate Risk Group
“I have never worked with a designer who brings such thought and deliberation to a brief, and whose executions so hit the mark. Sarah made an incredibly complex project seem easy.”
– Petrana Lorenz, Communications Director, The Climate Risk Group
Project Background
The Climate Risk Group is the parent organisation of group of companies committed to quantifying and communicating the costs of climate change. They harness science and technology whilst leveraging physical risk data, to create influence, build momentum and create a compelling case for change towards a zero-carbon world.
The Problem and Process
Whilst the task was to create a brand identity, it was also a discovery process for The Climate Risk Group to understand who they are, who their audience is, their purpose within the group, and what unites them.
I began by exploring their brand attributes, workshopped stylescapes to create a visual language, and then designed several iterations of logos and visual styles.
Logo
The logo visually represents their mission of moving towards a zero-carbon world and reducing the risk that climate change brings – and does so through a play on line weights.
The logo mark also reflects the connection between the climate, planet, weather and reduction of risk.
Graphic Language
The Climate Risk Group’s innovative, scientific and technological approach are represented through their graphic language – which also connects with weather patterns, isobars, aerial photography. It uses a positive lens to represent the impact we can have on our changing climate through an evidence based, data-driven approach.
